IMAP aims to develop and disseminate ESG (environment, social, governance) metrics that better reflect and communicate the social and environmental impact of businesses. We believe these are missing ingredients to bring about more responsible business behavior that would mitigate risks and harness long-term value for all stakeholders—shareholders, employees, and society at large. IMAP works closely with leading financial industry professionals to identify challenges regarding ESG metrics and funds a wide network of academic experts to find solutions. Through our events, we create opportunities for collaboration and the sharing of ideas.